Pay Per Click (PPC) is a cost-effective method to increase traffic towards your website and achieve a high search engine ranking. However, you have to make sure that you get the best out of your PPC campaign. If you follow PPC Best Practices, they will help you optimize your PPC campaign.
1. Plan your objectives first – Are you clear about your goal of running a PPC campaign? If not, plan it first. If you have a clear goal in mind, only then you can have a right strategy for accomplishing your goal.
The obvious goal of running a Pay Per Click Campaign is to increase leads and sales. You should have numerical data regarding your marketing budget, goal of running Adwords campaign, cost per conversion, and minimum conversions required from the campaign.
2. Choose keywords carefully – Have you decided what keywords you are going to use for your campaign? Find out a long list of keywords related to your business and then shortlist the most appropriate ones depending on their cost-per-click and how much they are used by internet users. Some businesses make a mistake of running their campaigns without choosing most relevant business keywords. This is one of the biggest blunders a business can make.
3. Create calls to action – It is very important to create calls to action in your advertisements. This will help you increase your click-through rate (CTR). Do not underestimate the use of call to action.
4. Design relevant landing pages – Landing page quality plays a big role in determining the effectiveness of your pay per click campaign. You need to design landing pages relevant to targeted keywords and useful for the visitors.
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